Keeping Up Appearances

All the marketing advice in the self-published space states, that building a following and regular posting is essential. This creates an audience that might, just might read a book. To achieve such a following the marketeer (the author role has disappeared for now) has to use the various social media outlets and/or advertising paths to raise awareness.

Now alongside being a writer, the skills of social commentary have to be added. In addition, the writer has to become technically familiar with all the different outlets. These vary from a simple blog like this on WordPress to Twitter, PinIntrest, YouTube, Facebook, Google+Instagram, etc,etc. Then there are the sites like Amazon’s forums, Linkedin or Goodreads. I’m sure there are lots of how to books and site FAQs that can explain the best way of using a particular platform but who has time to read them!

If you are like me you will stumble through and try to figure out the best way to make use of the different functionality. You may link sites to each other as I do so that this blog appears on Linkedin and Goodreads whilst a link appears on Twitter.

Now that I have created a wonderful commentary even if limited to Twitters’ few words, which will enthral the world, people will flock to my site. As my latest offering goes viral the sales will naturally follow and soon I will have to hire a publicist, web-master etc. just to keep up. One tiny, tiny problem with this plan. The cat or dog or baby video, celebrity trending tweet, scandal or my own problem.

I simply do not have enough time in the day to read or watch all this stuff. At work I now have email, Intranet, extra-net, Instant Messaging, conferencing and a Facebook replacement called Yammer, occasionally I get some work done but normally only after responding to the email, and IM message asking why I haven’t responded to the Yammer comment.

At home when I should be writing the next chapter of my book I am reading Goodreads, occasional other blogs and trying to follow some Twitter and of course updating linked in writing and professional forums all in an attempt to get me noticed. To keep up the appearance of activity and interest in the hope that this will be reflected back. Then comes the killer blow. Nearly everyone I am in contact with is another author trying to do the same thing. Yes we are all readers too so we try and read and review and offer helpful comments.

Somewhere out there is a true reader that might write a glowing review. What? They write a review, but now they are a writer too. There are hundreds if not thousands of review blogs, all this writing and communicating all this social commentary and interaction is overwhelming. Yet this week I had one of the most pleasing and odd experiences a personal appearance at a book club. I talked to my readers! Whatever next direct social interaction the next thing you know people may use there electronic devices to phone someone. Now I need to get this published and word spread, it will go viral if I add sex or a picture of a kitten won’t it!

Kitten-prays

From http://catsinflats.com.au/adopting-kitten-cat/

 

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Controversy for Controversy’s Sake

I recently commented on the GoodReads forum http://www.goodreads.com/topic/show/1471999 discussing the subject “Would You Write About Controversy

I said I might blog so here it is starting with my own comment, I haven’t reproduced others’ comments as I haven’t asked the writer’s permission.

One of my favourite discussion subjects along with censorship.  Freedom of speech in the UK is not as formally protected as it is in the USA, but it is protected.  There are always controversial subjects although the USA arguments of religion and politics are not as ribald, neither is abortion.

One of the most interesting controversies, over the years, has been Salman Rushdie’s The Satanic Verses.  Irrespective of political viewpoint it is a work of fiction, but look what it led to and that was mostly in a pre-Internet Social Media age.  Did this book sell more copies because its opponents were so vociferous in denouncing it and the author?  Has Salmon Rushdie sold more of his other books as a result or has he changed writing subjects to avoid further death threats?

In my own work, controversial decisions and some politics are backdrops to my stories.  In my first attempt, it was the creation of the dossiers to support the war in Iraq.  With Syria going on, the recent UK decision to not support military action can be traced to the Iraq dossier debacle.  In my second, I deal with several controversial subjects like rape and summary execution, hidden in a story about survivors.  My third has insider trading to generate huge wealth and the misbehaviour of big business.  Who knows what I might write next as news stories often provide a creative spark.

At the front of all of my books is a disclaimer.  This is a work of Fiction, in other words I made it up, it’s just a story, I don’t necessarily share my characters opinions, although I like to have a basis of fact behind all my stories.”

That said, is controversy useful?  In an age of trolls, flame wars, email barrages, and 24/7 media sound and video bites, should a writer of a blog, article or book deliberately try to be controversial.  Another quote attributed to Brendan Behan

There is no such thing as bad publicity except your own obituary.”

In the UK we have had threats of rape caused by promotion of the image on a bank note followed by more threats to female writers and journalists who had the temerity to comment on the threats.  Opinion piece writers in newspapers and other media are supposed to be controversial, that’s why they are employed.  A newspaper editorial and front page headline are designed to support the political leanings of the newspaper and act as an advertisement for sales.

Let’s be controversial then – Martin Luther King, Jr said

The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

A nice uncontroversial quote, so lets dissect it.

The ultimate – really this is the ultimate meaning the peak, the top? Are we sure it’s really the ultimate.

Measure – by what metric is this a measurement and to what standard and against what comparitor?

Of a Man – Many commentators would regard this as sexist, but of course at the time of the quote man in this sense meant humankind or to use the terminology mankind still shouldn’t the same measure be used for women?

I’ll stop there I have no wish to denigrate Mr King who was a fantastic orator on the speeches I have seen, I don’t know if he was a good man or not I didn’t know him personally or professionally.

So, if I write about abortion in a novel, will I face controversy and criticism regardless of the viewpoint the character, or characters, propose.  Under-age sex or any sex often causes controversy.  I’m not sure why, it has always happened and despite sex education, moralistic pronouncements, campaigns and so on it always will.  Should I avoid that subject to avoid controversy?  Because a character has under-age (a subjective legalistic viewpoint with different morals, laws and conventions around the world) sex in a story should that automatically rate a book as adult only content?  If I write about it does that make me a paedophile (another nice controversy there).  If I look at a naked woman in a Rueben’s picture in an art gallery that is cultural, if I look at a naked woman on a porn site it’s bad or degenerates women.  For women is a Michael Angelo sculpture porn?  It’s a naked man!  My word we cannot show that on prime time TV and if the man had an erection it would be porn and not suitable for any regular TV viewers.  In case nobody noticed the human race has survived and expanded thanks to sex including erect penises.  If you don’t want them described in a book or film don’t read or watch, but why would you avoid human nature.  I don’t particularly like watching people chew gum, maybe we could censor that, but of course I might just be trying to be controversial so you will read my blog, if I tag it correctly for Internet searches.

If I argue for against creationism, Islam, Christianity, Scientology, Buddhism, etc., etc., will I attract more interest, more blog followers, more complaints, will that sell more of my books.  Who knows?  There are millions of blogs, tweets, and emails.  Thousands of newspaper articles around the world and nearly seven billion people on the planet each with their own opinions and beliefs.  Just because a politician, media outlet, or journalist says something in Iran, the UK or the USA does not make it so or true.  In general I think there is too much opinion dressed up as facts.  If you hear the words common sense, the people believe, it is God’s wish, step back, ask if that is really true is it a fact or an opinion?

If you don’t discuss controversial subjects then you are simply avoiding facts which is often the advice given for polite conversation – no religion, sex, or politics.  Whichever side of an opinion you may take, remember it’s an opinion not a fact.  I like to argue, I like controversy, I think I’m right and so do you.

Now back to writing my next story about a homosexual atheist who rapes a disabled veteran on his nation’s flag whilst looking at kiddie porn having forced his 14 year old sister to have an abortion only because the father was a black Islamic preacher– or maybe not.  Still it’s an idea…  now for the tags, light blue touch paper stand back and….